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Knowledge vs Capability: A Live Supply Chain Decision Simulation

Experience the difference between knowledge and capability learning through a realistic supply chain decision simulation.
  • Level: Applied Learning 
  • Duration:  30 min. 
  • Video Time: 
  • Author: JB McDaniels 
  • Learners: 10+
Founder & Chief Capability Officer - SCM Learning Center

JB McDaniels 

JB’s perspective on capability learning is simple: knowledge is necessary, but decision ownership defines real capability. Supply chain professionals must manage trade-offs and perform under operational pressure. His approach emphasizes structured decision practice—application and reflection—to strengthen judgment, not just recall.

SCM Learning Center reflects that philosophy. Built for mid-level professionals accountable for results, courses use realistic scenarios and applied exercises to build measurable capability that shows up in daily execution.

Holding advanced instructional design credentials, including the ATD Master Instructional Designer designation and the University of Maryland Instructional Design & Technology MicroMasters, JB designs learning that holds up in practice. As an APICS Fellow and Master Instructor, he has taught certification courses worldwide—both in-person and virtually—to thousands of professionals, bringing decades of experience across planning, procurement, manufacturing, logistics, and distribution.
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